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How we work
The same path,
every time.
Most agencies sell custom scopes that turn every engagement into a negotiation. We sell one retainer with fixed scope — here’s exactly what that looks like.
How an engagement starts
- 01
Discovery
30 minutes
We qualify fit on revenue, growth stage, founder appetite for content, and values alignment. No pitch deck.
If the fit isn’t there we say so on the call, rather than sending a proposal you would have to decline.
- 02
Strategy
60 minutes
We walk the engagement model and present a 90-day plan specific to your pipeline gaps. Pricing follows in writing within 48 hours.
You leave the call knowing which engagement level fits and what the first quarter actually contains.
- 03
Onboarding
14 days
From signed agreement to first content in market is two weeks. By day 30 founder LinkedIn is live and tracking is in place.
Onboarding is a fixed sequence — access, audit, messaging, calendar — not an open-ended discovery phase.
Engagement levels
Growth Foundations
For B2B companies that need a complete marketing function without hiring an internal team. Six-month minimum, then month to month.
What’s included
- Quarterly strategy sessions and a written 90-day roadmap
- Two long-form articles per month, optimized for search and aligned to pipeline
- Ongoing technical SEO, on-page optimization, and link building
- Founder-led LinkedIn: three to five posts per week, written with the founder, posted by the founder
- Management of one paid channel (typically Google Search or LinkedIn Ads)
- Monthly pipeline report tying marketing activity to leads and opportunities
- Quarterly Business Review with the founder and any leadership stakeholders
Right for you if
- You’re between $5M and $15M in annual revenue
- You’re founder-led and willing to show up on LinkedIn
- You’d rather pay one fixed fee than negotiate a custom scope
- You want a pipeline you can measure, not a dashboard full of vanity metrics
Not right for you if
- You’re under $5M in revenue
- You want à la carte work or one-off projects
- The founder won’t be involved in the content
- You’re looking for the cheapest agency in the market
Growth Engine
For B2B companies that are scaling and need an aggressive growth engine. Six-month minimum, then month to month.
What’s included
- Everything in Growth Foundations
- Four long-form articles per month, plus one cornerstone asset per quarter (research report, original framework, or in-depth guide)
- Two paid channels with managed ad spend
- Founder podcast production: one fully produced and distributed episode per month
- Marketing automation setup and management (HubSpot or equivalent)
- Sales enablement assets: case studies, one-pagers, and pitch decks
Right for you if
- You’re between $15M and $50M in annual revenue
- You’re ready to invest in original content (research, frameworks, podcast) as a moat
- You have a sales team that needs marketing-built assets
- You want a marketing engine, not a marketing vendor
Not right for you if
- You’re under $15M in revenue (Growth Foundations is the right starting point)
- You want to test the engagement before committing to the full model
- The founder won’t participate in podcast production or original research
- You’re looking for a single channel, not a full growth engine
What we don’t sell
We don’t sell hourly work, one-off projects, à la carte services, or custom scopes outside the two engagement levels. We don’t run social for B2C brands, manage influencer campaigns, or take on companies under $5M in revenue. If that’s what you need, we’ll point you to someone who does it well.
A note on pricing
We don’t publish specific pricing because the right level for your company is a conversation, not a number on a page. Both engagement levels are priced as monthly retainers with six-month minimums. Pricing is shared on the discovery call once we’ve confirmed which level fits, and a written agreement follows within 48 hours. No long proposals, no negotiation theater, no hidden fees.
Thirty minutes.
No deck.
If you’re founder-led, between $5M and $50M, and you want pipeline you can measure — the next step is a discovery call.