Case studies

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Sun-Man™ action figure beneath the Rulers of the Sun logo, on a sun-burst background

Case study

Sun-Man 40th Anniversary Campaign

Client: Sun-Man / Yla Eason

Sun-Man is the first Black action figure produced by a major toy brand. For its 40th anniversary, we rebuilt the content engine around the campaign — two dormant channels reactivated entirely organically, with $0 paid media on either platform.

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443,886
+1,400%Facebook views
69,437
+149%Instagram views
12,500
+614%Facebook interactions
12,900
+169%Instagram reach

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